The COVID-19 pandemic is forcing many businesses to address their operating models, and nowhere is this change more apparent than in the way that consumers are buying and experiencing products.

Businesses that previously relied on consumers to actively come to them are now being forced to rethink. Companies that have the right to remain open today and that already had mature delivery arms are reaping the rewards as consumers social-distance and self-isolate. The supermarkets’ delivery slots are currently full for weeks to come and they – and Amazon - are recruiting extra staff.

Nailing delivery has long been a challenge for businesses, and those that are only just thinking about this now find themselves behind the curve at a critical moment.

It is important then that businesses take this time to think about what delivery means to them, both immediately to help them ride out the current storm, and what it will mean to them in a world that might be vastly different on the other side of this far-reaching pandemic. What seems clear though is that while we may be experiencing a current spike for home deliveries, consumers’ insatiable appetite for ease, speed and convenience is unlikely to have been satiated when we eventually exit lock-down.