THE FUTURE SHOPPER B2B

REPORT 2020

La versión B2B del informe Future Shopper llega en medio de un punto de inflexión en el que la influencia del COVID-19 ha transformado por completo el comercio y las relaciones entre empresas.


Para la elaboración de este informe (coincidente en el tiempo con la crisis del Covid-19) se encuestaron a más de 200 profesionales B2B en España sobre el panorama actual. En él se descubrió que muchas empresas ahora se han alejado de los agentes comerciales tradicionales en favor del comercio electrónico. Además, abordamos las claves de un canal B2B efectivo, cuál es la jornada del consumidor B2B, qué drivers influyen en las decisiones de compra y la tecnología necesaria para ser future proof.

Rellena los siguientes campos para obtener el informe:

19%

the percentage that online B2B shopping increased in the last year

of B2B purchases are made online

54%

32%

of B2B shoppers identified “lack of inventory” as a pain point

of B2B shoppers have abandoned their cart because of inventory (product not in stock)

36%

of B2B buyers said that their purchasing job would be made easier with real-time inventory availability

40%

start their purchase process on Amazon (B2C and B2B sites)

39%

said that they don’t currently buy through Amazon Business, but intend to in the future

50%

of B2B buyers said that their purchasing job would be made easier with real-time inventory availability

73%

67%

think that B2B suppliers should use more mobile technology to enhance the experience

of respondents said that buying online is more complicated than offline

31%

purchase through suppliers’ online portals

have switched suppliers for all purchases because of COVID-19

27%

of B2B shoppers switched suppliers during the COVID-19 outbreak because the existing supplier was not able to offer online ordering

25%

49%

27%

start their purchase process on vendor / supplier portals and online catalogues

the percentage buying directly from sales reps (down from 45%)

20%

of B2B shoppers expect a similar experience buying on a B2B sites as on a B2C site

65%